Data is the lifeblood of any future-focused business.
It’s estimated that by 2025, 463 exabytes of data will be created each day globally. Right now, there are over 40 trillion gigabytes of data in existence. That’s 40 times more bytes than there are stars in the observable universe.
With such massive amounts of data being created, it’s still a surprise to realise that 90 per cent of all today’s data was only created in the last 2 years.
Businesses are collecting as much of this data as they can. But collecting it is only half the battle. Smarter brands are using it to power their decision making. There’s a wealth of insights to be discovered and understood, for more effective campaigns, better sales and improved ROI.
As Chief Innovation and Marketing Officer at Ovato, I have the opportunity to champion the development of digital tools with real world applications and turn data into something that helps clients achieve their goals, whatever they may be.
That’s why for the last 12 months the Ovato Innovation team has been working hard to create a new mapping tool, Atlas.
Our team of smart, experienced thinkers hail from all corners of the globe, but when it comes to UX, front end and back end design, they’re in the same postcode and have worked tirelessly to bring our vision to reality.
Our biggest gains are coming with behavioural data provided by data partners, which we use to identify untapped audiences and areas of potential for your business. Atlas makes the invisible visible. This tool allows you to really see where your opportunity lives.
I’m delighted today to officially launch Atlas and show progressive marketers what it’s all about with a demo. I’ll do all the heavy lifting and only ask for 30 mins of your time.
After all, good business is about making decisions based on what you can see in front of you, not assumptions. Smart data visualisation makes sense of that jumbled data so you can make the right calls about your campaigns.
To put your brand on the map, click here to sign up for a free demo. I look forward to connecting soon.