Bluey magazine and girl reaching out of trolley to shelf

Are Media is continually engaging and touching audiences through creative and powerful storytelling

Two young boys reading }

Bringing Bluey from TV to print

Are Media had an exciting opportunity to launch a new monthly magazine based on the hit Australian TV series, which follows the adventures of six-year-old Bluey and her 4-year-old sister Bingo. Just like them, this is a magazine that loves to play…and play!

The interactive print magazine was all about fun, packed with different ways for young readers to explore activities independently: to draw, stick, colour, imagine, create, make and do, with plenty of open-ended play and opportunities for kids to use their imagination.

To make the most of the opportunity to reach a new family audience, maximise the experience with a beloved hit TV character and create a splash, Are Media partnered with Ovato to print, distribute and promote the launch.

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To reach a new family audience, maximise the experience with a beloved hit TV character and create a splash, Are Media partnered with Ovato to print, distribute and promote the magazine launch.


A successful integrated campaign

Ovato worked with Are Media to co-ordinate a successful integrated campaign that ran like clockwork. From print through to distribution – reaching targeted newsagents and key accounts on deadline – and a digital marketing campaign, the launch went off without a hitch. Audiences were thrilled to see Bluey on newsstands and the interactive content was well received by readers.

We also produced a targeted eDM campaign to newsagents, reaching 2,890 organisations in Australia with tips on how to help promote sales and place most effectively in-store. The launch was then promoted across social media and digital, with a website banner, Ovato Magazine of the Week advertisements and newsletter send, and a series of Facebook posts.

Industry snapshot

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<h4>Andrew Cohn, Head of Retail Sales &amp; Circulation<br></h4>

"Working with one supplier across print, distribution and marketing allowed us to effortlessly co-ordinate a successful launch and reach our target audience quickly and effectively."

Andrew Cohn, Head of Retail Sales & Circulation

The impacts we unlocked

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Campaign results

Campaign results

Results achieved from the successful launch and integrated marketing camapaign: